CriticalArc Pty Ltd Cookie Policy

Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Performance Cookies

These are used to collect information about how you use our website, for example, what pages you visit as well as if you experience any errors. These cookies do not collect any information that can identify you; all information collected is anonymous which we use to improve the functionality of our website.

Strictly Necessary Cookies

These are essential to enable you to move around our website and use its features and cannot be switched off. These are usually set in response to actions made by users such as setting your privacy preferences, accessing secure areas of our site, for example, my account or filling in contact forms. You can change your browser settings to block or alert you of these cookies, however, this can cause some parts of the site to not work.

Targeting Cookies

These cookies are set by our third-party advertising partners. These may be used to create a profile of your interests and therefore present you with relevant ads on other sites that you visit. These uniquely identify your browser and device; should you choose not to allow these cookies, our targeted advertising will no longer apply to you.

Functional Cookies

These help to provide certain navigation elements of our website which enhance your browsing experience and the functionality of the website. These tend to be set by third-party providers to allow videos and live chats. Should you choose not to allow these cookies, some or all of these functionalities may not perform properly.

Specific Cookies in Use

criticalarc.com

Cookie Name Description Expiration Time DOMAIN Purpose
CookieHub Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. 365 days .criticalarc.com Strictly Necessary
VISITOR_INFO1_LIVE A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. 180 days .youtube.com Targeting/Advertising
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 730 days .criticalarc.com Performance
__hssc This cookie name is associated with websites built on the HubSpot platform. This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. 1 hours .criticalarc.com Performance/Marketing
hubspotutk This cookie name is associated with websites built on the HubSpot platform. This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. 390 days .criticalarc.com Performance/Marketing
__hstc This cookie name is associated with websites built on the HubSpot platform. This is the main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). 390 days .criticalarc.com Performance
_gat_UA-54262823-1 Used to distinguish users on the Google Analytics platform. 1 hour .criticalarc.com Performance
__hssrc This cookie name is associated with websites built on the HubSpot platform. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. 1 hour .criticalarc.com Performance
_gid Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 1 day .criticalarc.com Performance
YSC This cookie is set by YouTube video service on pages with YouTube embedded videos to track views. 1 hour .youtube.com Performance
_fbp Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. 90 days .criticalarc.com Targeting/Advertising
__ar_v4 CriticalArc uses DoubleClick to place advertisements that point to our website in Google search results. This cookie is used to track conversion rates for these ads. 365 days criticalarc.com Targeting/Advertising
__adroll_fpc This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement. 365 days, 6 hours criticalarc.com Targeting/Advertising
GPS Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. 1 hour .youtube.com Targeting/Advertising
APID This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 366 days www.advertising.com Targeting/Advertising
IDE This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange 390 days .doubleclick.net Targeting/Advertising
tuuid Registers whether or not the user has consented to the use of cookies. 365 days .bidswitch.net Targeting/Advertising
tuuid_lu Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. 365 days .bidswitch.net Targeting/Advertising
CMID Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 365 days .casalemedia.com Targeting/Advertising
CMPS Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 90 days .casalemedia.com Targeting/Advertising
CMPRO Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that the visitor is shown the same advertisement. 90 days .casalemedia.com Targeting/Advertising
CMST Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 day .casalemedia.com Targeting/Advertising
APID Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement. 138 days .yahoo.com Targeting/Advertising
test_cookie Used to check if the user’s browser supports cookies. 1 hour .doubleclick.net Targeting/Advertising
__lotl Identifies the traffic source URL of the visitor’s original referrer, if there is any. 180 days .criticalarc.com Targeting/Advertising
_lorid Used by a service called Lucky Orange which covers our online chat and activity across the website. 1 hour .criticalarc.com Targeting/Advertising
_lo_uid This shows the unique identifier for the visitor. 730 days .criticalarc.com Targeting/Advertising
_lo_v This is also used to show the total number of the visitor’s visits. 365 days .criticalarc.com Performance
_lfa This collects behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site. 730 days .criticalarc.com Targeting/Advertising
i 365 days openx.net Targeting/Advertising
KRTBCOOKIE_10 Registers a unique ID that identifies the user’s device during return visits across websites that use the sam e ad network. The ID is used to allow targeted ads. 400 days .pubmatic.com Targeting/Advertising
Pug T This cookie tracks when cookies were updated on the browser, in order to limit the number of calls to the server-side cookie store. 30 days .pubmatic.com Targeting/Advertising
PUBMDCID Registers a unique ID that identifies the user’s device during return visits across websites that use the sam e ad network. The ID is used to allow targeted ads. 90 days .pubmatic.com Targeting/Advertising
t_gid Assigns a unique User ID that Taboola uses for attribution and reporting purposes 365 days .taboola.com Targeting/Advertising
uuid2 Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads 90 days .adnxs.com Targeting/Advertising
c Regulates synchronisation of user identification and exchange of user data between various ad services 365 days .bidswitch.net Targeting/Advertising
tluid This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. 90 days .3lift.com Targeting/Advertising
anj This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner. 90 days .adnxs.com Targeting/Advertising
__adroll This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement. 395 days d.adroll.com Targeting/Advertising
__adroll_shared Collects data on the user across websites – This data is used to make advertisement more relevant. 395 days adroll.com Targeting/Advertising
CMRUM3 Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 365 days .casalemedia.com Targeting/Advertising
IDSYNC This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 366 days .analytics.yahoo.com Targeting/Advertising
APIDTS Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor. 1 day .yahoo.com Targeting/Advertising
cookieJartestCookie Determines how the user accessed the website. This information is used by the website operator in order to measure the efficiency of their marketing. 1 day sync.outbrain.com Targeting/Advertising
A3 Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 365 days .yahoo.com Targeting/Advertising
B Collects anonymous data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The registered data is used to categorise the users’ interest and demographical profiles with the purpose of customising the website content depending on the visitor. 365 days .yahoo.com Targeting/Advertising
obuid Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 90 days .outbrain.com Targeting/Advertising
adrl This cookie registers data on the visitor. The information is used to optimize advertisement relevance. This cookie registers data on the visitor. The information is used to optimize advertisement relevance. 30 days .outbrain.com Targeting/Advertising

safezoneapp.com

Cookie Name     Description Expiration Time DOMAIN Purpose
cookiehub Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. 365 days .safezoneapp.com Strictly Necessary
vuid These cookies are used by the Vimeo video player on websites. 730 days .vimeo.com Functionality
_ga Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 730 days .safezoneapp.com Performance
_gid Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 1 day .safezoneapp.com Performance
_gat_UA-54262823_2 Used to distinguish users on the Google Analytics platform. 1 hour .safezoneapp.com Performance
_lfa to store and track audience reach through LeadFeeder 730 days .safezoneapp.com Marketing/Tracking
ss_cpvisit Identifies unique visitors and tracks a visitor’s sessions on a site 730 days .safezoneapp.com Performance
ss_cvisit Identifies unique visitors and tracks a visitor’s sessions on a site 1 hour .safezoneapp.com Performance
ss_cvt Identifies unique visitors and tracks a visitor’s sessions on a site 1 hour .safezoneapp.com Performance
ss_cvr Identifies unique visitors and tracks a visitor’s sessions on a site 730 days .safezoneapp.com Performance
ss_cid Identifies unique visitors and tracks a visitor’s sessions on a site 730 days .safezoneapp.com Performance
ss_cookieAllowed Remembers if a visitor agreed to placing Analytics cookies on their browser if a site is restricting the placement of cookies 30 days .safezoneapp.com Performance
crumb Prevents cross-site request forgery (CSRF) 1 hour .safezoneapp.com Performance

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Cookies and Google

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics.

To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here.

For information on how Google uses data from cookies it uses, click here.

For Google’s general privacy policy (including, in relation to YouTube), click here.

Google Analytics Op-out Browser Add-on: You can opt out of Google Analytics tracking by installing the browser add-on which is available here.

Periodically, CriticalArc uses remarketing with Google Analytics to advertise online. Third party vendors, including Google, may show CriticalArc’s ads on sites across the Internet. By using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

The use of third-party cookies

Details of the third-party cookies that may be used on our site are set out in the table above.

Controlling cookies

You can control cookies through your browser settings preferences.

How do you decline or remove cookies

Please note that your browser enables you to disable all cookies. However, disabling all cookies may interfere with your use of this website or other internet websites.

To decline to receive cookies, simply change your browser settings on your computer or other device. Most browsers also provide functionality that lets you review and erase cookies.

If you use a new computer, upgrade or change web browsers or take any action which results in the deletion of the “opt out” cookie, you will need to perform this opt-out process again upon any such change.

To learn more about cookies, including how to see what cookies have been set and how to manage and delete them, visit wikipedia.org, www.allaboutcookies.org, or www.aboutcookies.org.

Resources

Browser manufacturers provide help pages relating to cookie management in their products.

Please see below for more information. For other browsers, please consult the documentation that your browser manufacturer provides.